As a business owner, generating recurring revenue is one of the most critical aspects of running a successful company. One effective way to do this is through a marketing strategy known as Programmatic Digital Out of Home advertising (pDOOH). pDOOH is a form of advertising that uses digital screens in public spaces, such as gyms, airports, restaurants, salons, to reach audiences. Unlike traditional out-of-home advertising, pDOOH is automated and targeted, allowing advertisers to reach specific demographics and measure the effectiveness of their campaigns. In this blog post, we will discuss the importance of pDOOH, how it generates revenue and how you can earn revenue by having pDOOH at your location.

Reach a wider audience: Unlike traditional out-of-home (OOH) advertising, which can be quite broad and general, pDOOH is highly targeted. pDOOH allows advertisers to reach a wider audience by displaying ads in high-traffic public spaces. This is especially important for brands looking to increase brand awareness and reach new customers.

Target specific demographics: With pDOOH, advertisers can target specific demographics, such as age, gender, location, and interests. This allows brands to create more personalized ads that resonate with their target audience. For example, an liquor store can use pDOOH to display ads of certain brand name liquors to their customers and they know only those 21 and up can buy the product.

It engages: With pDOOH, advertisers can use dynamic content such as video and animation to create more engaging ads. They can also use interactive elements such as QR codes and NFC tags to encourage consumers to take action.

Measurable results: With pDOOH, advertisers can track and measure the effectiveness of their ads in real-time. They can see how many people saw their ads, how long they viewed them, and even whether they took action, such as visiting a website or making a purchase.

Generating Revenue with pDOOH

Studies conducted using the Nielsen People Meter have shown that PDOOH is a highly effective way to generate recurring revenue. The Nielsen People Meter is a device that tracks the viewing habits of households in the United States, providing valuable data on how people consume media. Check out the map below.

According to a study conducted by Nielsen, consumers who were exposed to PDOOH advertising were 48% more likely to make a purchase than those who were not exposed to the advertising. This increased likelihood of purchase translates into increased revenue for businesses that use PDOOH advertising.

Another study conducted by Nielsen found that PDOOH advertising has a high level of recall among consumers. In fact, the study found that 75% of consumers recalled seeing a PDOOH advertisement in the past month. This high level of recall means that advertisers can create a lasting impression on consumers, which can lead to increased revenue over time.

Finally, PDOOH advertising offers businesses the ability to target specific audiences with highly personalized content. This targeted advertising can lead to increased engagement and conversion rates, which can result in increased revenue for businesses over time.

In conclusion, PDOOH is a highly effective way to generate recurring revenue for businesses. Studies conducted using the Nielsen People Meter have shown that PDOOH advertising is highly effective at increasing purchase likelihood, creating lasting impressions on consumers, and delivering highly personalized content to specific audiences. If you're looking to diversify your revenue streams and reach consumers where they are, PDOOH is an excellent option to consider.